WAVE Company, participating in the 2025 Seoul International Sports & Leisure Industry Exhibition

[Issue & Biz Reporter Kim Ha-sung] Wave Company announced on the 4th that it will participate in the 2025 Seoul International Sports & Leisure Industry Exhibition (SPOEX 2025), which will be held from the 27th to the 30th of this month.

The Seoul International Sports & Leisure Industry Exhibition (SPOEX) is one of Asia's three major sports exhibitions and the largest sports industry fair in South Korea.

Wave Company plans to exhibit at booth AG600 in Hall A at COEX (Convention and Exhibition Center) in Seoul.

Through this exhibition, Wave Company plans to showcase its flagship brand Wavewear, the smart fitness solution TracMe, and introduce new products, collaborating with domestic and international buyers and influencers at the event, while also increasing brand awareness among general visitors.

Wavewear is a "simple balance wear that reduces body stress" and is characterized by using kinesiology tape technology, commonly used in rehabilitation and oriental medicine clinics, to effectively support muscles and joints during exercise and prevent injuries.

Wavewear has been receiving significant attention from athletes and fitness enthusiasts and is rapidly expanding its presence in the global sportswear market.

In particular, Wave Company established its UK branch in January and has participated in global events such as HYROX, where its product performance has been verified, garnering significant attention in the global fitness market.

This strategy is expected to play a key role in establishing Wavewear as a global performance activewear brand, beyond the European market, and in becoming a major player worldwide.

TracMe is an AI-based fitness coaching service that utilizes Wave Company’s self-developed strain soft sensor (TracSil). It precisely measures joint angles and effectively monitors movements, attracting considerable interest in the global sports and healthcare markets.

TracMe is particularly notable for its high potential in various fields such as rehabilitation therapy, health management, and weight loss, and is receiving a great deal of attention.

Wave Company is also gradually increasing its influence in the domestic sports industry as the official partner of D&M and MIKASA volleyball brands in Korea.

A representative of Wave Company stated, "Through this exhibition, we plan to widely promote our innovative technologies and new products, further solidifying our position in the global sports and fitness market."

Issue & Biz (http://www.issuenbiz.com)